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The Women’s Dermatologic Society (WDS) “Play Safe in the Sun” Campaign is offered to the public at a time when skin cancer ranks as the most common form of cancer in America, with one million new diagnoses expected in 2008. Thanks to a new 3-year outreach grant from L'Oréal USA, WDS will be able to continue to spread the mesage of sun safety and skin cancer prevention to the public through a series of community service outreach events, centered around the worlds of professional women's golf and tennis.
WDS has forged an enhanced relationship with the LPGA which has developed since the program began in 2004, with “Play Safe in the Sun” at LPGA tournaments across the USA. WDS now provides free skin cancer screenings and sun safety education for LPGA players, caddies, fans, tournament volunteers and members of the media. WDS Members may volunteer at events held in the communities where they work and live, offering free skin cancer screenings conducted by board-certified dermatologists, sun damage assessments, sun safety education and free sunscreen for the golf community. For the first time in August 2008, WDS volunteers will reach out into the world of professional tennis to promote sun safety and skin cancer prevention. Watch for details!
 WDS recommends that people of all ages take daily precautions to protect the skin from the heightened risks of prolonged sun exposure. Overexposure to the sun is the most preventable cause of skin cancer, so individuals are urged to make the commitment to safeguard their health.
The Women’s Dermatologic Society presents the “Play Safe in the Sun” community service outreach to the public at a time when:
- Skin cancer ranks as the most common form of cancer in America, with more than one million new diagnoses expected in 2008.
- Skin cancer is the fastest-growing type of cancer among 18-29 year olds.
- Studies have shown that golfers face a heightened risk of developing skin cancer due to prolonged sun exposure and cumulative sun damage.
WDS recommends before going outdoors, put on a golf-ball sized amount of sunscreen and re-apply every two hours, or every nine holes for golfers.
The WDS “Play Safe in the Sun” campaign at LPGA tournaments earned the American Academy of Dermatology’s (AAD) prestigious national “Gold Triangle” award in 2005. The upcoming Skin Cancer Screenings are part of the AAD’s National Skin Cancer Volunteer Screening Initiative. The WDS community outreach service reports a significantly high overall referral rate of 45% for further diagnosis or biopsy since the golf tournament screening program began in March 2004.
| FOR MORE INFORMATION CONTACT: |
General Inquiries:
Kerry Parker, CAE, Executive Director
1-877-WDS-ROSE | (1-877-937-7673) |
Media Inquiries:
Nancy FitzGerald, Director of Communications
(760) 333-9296 | Office: (415) 764-4925 |
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L'Oréal and Women’s Dermatologic Society collaborate to spread the message of sun safety through a million dollar grant to the WDS Foundation. Pictured from Left to right are: Dr. Michele Verschoore, Medical Director, L'Oréal, Phillippe Patsalides President of the Active Cosmetics Division, L'Oréal USA, and Mary Lupo, MD, 2007 WDS President.
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Beauty Company Grant To Fund Dermatologists’
“Play Safe In The Sun” Campaign
San Francisco & New York – (February 3, 2008)
L'Oréal USA, a subsidiary of the L'Oréal Group, today announced that they have granted the Women’s Dermatologic Society (WDS) Foundation $1,050,000 over a three-year period to support the WDS Play Safe in the Sun campaign, effective April 2008.
The WDS educational outreach campaign focuses on promoting sun safety and skin health awareness. The mission of the WDS campaign, which will be supported through funding from L'Oréal USA, is to educate, encourage, and empower women athletes and outdoor sports enthusiasts to maintain healthy skin and hair by promoting sun safety and optimal skin care practices.
(Full News Release Available Here) |
"PLAY SAFE IN THE SUN" AT LPGA COMPLETED EVENTS:
Members: Volunteer now for future event
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McDonald’s LPGA Championship - Havre De Grace, MD
LPGA Safeway International - Phoenix, AZ
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LPGA Longs Drugs Challenge - Danville, CA
ShopRite Classic - Atlantic City, NJ
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Media Day Chelsea Piers - New York, NY
Chick-Fil-A Championship - Stockbridge, Georgia
Safeway Classic - Portland, OR
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ADT Championship - West Palm Beach, FL
Safeway Classic Championship - Portland, OR
McDonald’s LPGA Championship - Wilmington, DE
Kraft Nabisco Championship - Rancho Mirage, CA
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