• Skin cancer screenings were expanded beyond tennis fans to include first-time access to professional tennis players and members of the media at the Western & Southern Financial Group Masters and Women’s Open, chaired by Allison Moosally, MD (Cleveland, OH). Volunteers broke the WDS campaign’s one-day screening record with 157 skin cancer checks performed. 20% of the people screened were referred to dermatologists for further diagnosis/biopsy of suspicious sites presumptively identified as skin cancers.
  
  
• WDS paved further inroads into the golf world with an inaugural outreach for junior girl golfers at the PING Junior Solheim Cup in Aurora, IL, offering free skin cancer screenings and sun safety education to the young members of the American and European teams, chaired by Amy Derick, MD (Barrington, IL). 22% of the teens who were screened were referred to dermatologists for further diagnosis/biopsy of suspicious sites on their skin. Dr. Derick taught the girls about developing daily sun safety habits, so crucial at a time when melanoma is on the upswing in younger females.
  
  
• Volunteers reached out to record crowds of 120,000 at the world-class LPGA Solheim Cup in Sugar Grove, IL, co-chaired by Jonith Breadon, MD and Aisha Sethi, MD (both of Chicago), performing 176 skin cancer screenings, with the highest referral rate of 42% for further diagnosis/biopsy.
  
  
• Portland, OR dermatologists returned for the third time to the LPGA Safeway Classic, chaired by Phoebe Rich, MD (Portland, OR) to conduct outreach in an area with a proven need. Physicians screened 218 golf enthusiasts, LPGA Tour Players and members of the media, leading to a 30% referral rate.
  
  
• 329 sun damage assessments were conducted at these events utilizing a UV reflectance camera that reveals photo-damage underneath the surface of the skin that is not visible with the naked eye. Without fail, individuals expressed surprise at the degree of sun damage evidenced in these photographs. Volunteers provided sun safety tips to encourage skin protection as a way of life.
  
  
• 35,000 free samples of broad-spectrum sunscreen were distributed at the four venues.
  
  
• 52 WDS volunteers, including board-certified dermatologists, medical residents and students, nurses, corporate reps and family members rallied through the month to promote sun safety and skin cancer prevention, including the following individuals:
  
  
  • Western & Southern Financial Group Masters and Women’s Open (Cincinnati, OH):
    Ohio board-certified dermatologists Allison Moosally, MD (event chair), Brett Coldiron, MD, Charles Fixler, MD, Lana Long, MD, Christine Poblete-Lopez, MD and Justin Woodhouse, MD. Amy Chen, MD, Anita D’Entremont, RN, Alan D’Entremont, Dawn Leonardi, RN, John Rook and Sherry Rook, RN provided additional volunteer support.
    
    
  • PING Junior Solheim Cup (Aurora, IL):
    Illinois board-certified dermatologists Amy Derick, MD (event chair) and Amanda Friedrichs, MD along with David Mann, MD.
    
    
  • LPGA Solheim Cup (Sugar Grove, IL): Illinois board-certified dermatolgists Jonith Breadon, MD (co-chair) and Aisha Sethi, MD (co-chair), Amy Derick, MD, Sharon Horton, MD, Joy Kunishige, MD, and Wendy E. Roberts, MD, WDS President. Other volunteers included: Northwestern University medical students Rob Eilers, Alex Glaser, and Megan Pirigyi; SkinCeuticals representatives Burke Harting, Marcel Howard, Eric Mraz, and Mary Fran Whelton; and, Diana Kost, Shivani Nanda, Jacob Plummer, Khalid Sethi, Dorothy Shope and dermatology resident Nana Smith, MD.
    
    
  • LPGA Safeway Classic (Portland, OR): Oregon board-certified dermatologists Phoebe Rich, MD (chair), Raymond Cornelison, MD, Carolyn Hale, MD, Debbie Miller, MD, Heather Dawn Rogers, MD. Other volunteers included: Blair Christy, MA, Justin Leitenberger, MD, Jill McKenzie, MD, Jill Moore, MD, Anisha Patel, MD, Vinny Seiverling, MD and Amy Simpson, PA. Jenny Opatrny, Sharon Foster, William Schaefer, and Ben Vaday, all Galderma representatives, plus Jamie Colonna and Rick Colonna of Coria also helped with the busy outreach.
    

Michel McDonald, MD (Nashville) and Adrienne Stewart, MD (Denver) co-chair the WDS Service Committee, which oversees the award-winning Play Safe in the Sun campaign. The next WDS outreach will take place during the LPGA Tour Championship in Houston, TX, from November 20-22, chaired by Deb McFarlane, MD and Lucie White, MD.

For further information, please visit: www.playsafeinthesun.org or www.womensderm.org.