PORTLAND DERMATOLOGISTS TO SHOW LPGA SAFEWAY CLASSIC FANS HOW TO PLAY SAFE IN THE SUN

Women’s Dermatologic Society volunteers to reach out in area with proven need for greater sun safety awareness

FOR IMMEDIATE RELEASE General Inquiries:
WDS Offices
1-877-WDS-ROSE
| (1-877-937-7673)
Media Inquiries:
Nancy FitzGerald
(760) 333-9296

(August 25, 2009 - Portland, OR)-- In a region known more for its rainfall than sunshine, a team of Portland dermatologists representing the Women’s Dermatologic Society (WDS) will return for the third time in six years to the LPGA Safeway Classic to promote sun safety for all seasons and skin types. This picturesque yet often cloudy venue has proven to draw golf lovers who need greater awareness about skin protection, shown by the previous screenings’ 37% skin cancer discovery rate.

Led by event chair Phoebe Rich, MD (Portland), dermatologists will offer free skin cancer screenings, sun damage assessments and education on Friday, August 28, 12 noon-3 pm, Saturday, August 29, 9 am-3 pm and Sunday, August 30, 9 am-12 noon. The outreach will occur in the WDS tent at the Pumpkin Ridge Country Club.

The 3-year community outreach,
Play Safe in the Sun, is collaboratively supported by L'Oréal USA. Michel McDonald, MD (Nashville) and Adrienne Stewart, MD (Denver) co-chair the WDS Service Committee, which oversees the program.

For further information, please visit: www.playsafeinthesun.org or www.womensderm.org.


ABOUT THE WOMEN’S DERMATOLOGIC SOCIETY (WDS)
The Women’s Dermatologic Society supports the careers and professional development of women dermatologists. Our mission is to help women in dermatology achieve their greatest potential by striving to foster, promote, and support women’s issues in dermatology; identify, train, and recognize women leaders in dermatology; provide a forum for developing relationships and the exchange of ideas and research relevant to women’s issues; and promote the highest possible standards of ethics, research, patient care and education, and public education.

ABOUT L'ORÉAL USA
L'Oréal USA, headquartered in New York City, is a wholly owned subsidiary of L'Oréal SA, one of the world's leading beauty companies. L'Oréal USA has Research and Development, Manufacturing and Distribution facilities in New York, New Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado and Texas. L'Oréal's portfolio of brands includes Lancôme, Giorgio Armani, Shu Uemura, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionel and Kérastase. The U.S. is the base for the product development, international marketing and advertising for L'Oréal's nine American brands: Maybelline New York, Soft-Sheen, Carson, Kiehl’s Since 1851, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Matrix, Mizani, SkinCeuticals and PureOlogy.
  • WHO: Board-certified Oregon dermatologists and other volunteers representing the Women’s Dermatologic Society

  • WHAT: Play Safe in the Sun community service outreach -- offering free skin cancer screenings, sun damage assessments and education to golf enthusiasts of all ages

  • WHERE: WDS tent at the LPGA Safeway Classic at the Pumpkin Ridge Country Club in Portland, OR

  • WHEN: Friday, August 28, 12 noon-3 pm, Saturday, August 29, 9 am-3 pm and Sunday, August 30, 9 am-12 noon

  • FOR MORE INFO: Contact the Women’s Dermatologic Society, 877-WDS-ROSE or visit: www.playsafeinthesun.org



For further information about Women’s Dermatologic Society, visit:
www.womensderm.org
www.playsafeinthesun.org


Contact (General Inquiries): WDS Offices at 1-877-WDS-ROSE (937-7673)
Contact (Media Inquiries): Nancy FitzGerald, Director of Communications at (760) 333-9296

The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women’s Dermatologic Society is to help women in dermatology achieve their greatest personal and professional potential by striving to: foster, promote, and support women’s issues in dermatology; identify, train, and recognize women leaders in dermatology; and provide a forum for developing relationships.

Women's Dermatologic Society
575 Market Street, Suite 2125, San Francisco, CA 94105
Toll-Free: 1-877-WDS-ROSE (937-7673) | Tel: (415) 764-4925 Fax: (415) 764-4933
eMail: wds@womensderm.org | www.playsafeinthesun.org